Looking for free public art?
A new art platform called CIRCA is taking over the iconic Piccadilly Lights at Piccadilly Circus, giving the advertising space over to a different artist every month.
Every evening, at precisely 20:20 GMT, prepare to immerse yourself in art as Europe’s largest billboard pauses its usual adverts for two minutes to screen the digital artworks.
Kicking things off in style with international art superstar Ai Weiwei, it’s the first artist CIRCA has commissioned. His work will take over the lights of Piccadilly for a month, running from 1st – 31st October 2020, before the space is handed over to another artist.
Ai Weiwei’s project, reflects on this moment in time with a new 60-minute film that “begins from the year he was born through to the current unceasing pandemic threatening the human condition globally. Unfolding in two-minute sections, Weiwei says that CIRCA "offers a very important platform for artists to exercise their practice and to reach out to a greater public".
Looking for the ultimate viewing experience?
CIRCA.ART are streaming the programme in unison with the Piccadilly Lights screen.
Offering on-lookers in Piccadilly Circus the opportunity connect their headphones to the digital screen, while participating artists upload additional content, it’s the ultimate full audio-visual sensation to tune into.
What’s more, mark this historic artistic moment and purchase exclusive limited-edition works made by the participating artists. To celebrate the launch, Weiwei has created a £100 print, only available in October 2020. Go to online shop.
Funds raised go directly to a range of charities supporting the UK cultural sector during the Covid-19 pandemic.
So, what are you waiting for?
Get ready to rediscover the heart of London’s West End with this incredible installation.
Ai Weiwei will be followed in November by a programme curated by Director of The Showroom, Elvira Dyangani Ose, and in December with new work by British artist Eddie Peake.