Hetain Patel at Piccadilly Lights CIRCA

CIRCA Hetain Patel

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Installation

CIRCA's November collaboration is with Hetain Patel on the piece for 'Baa's House 11' showcasing a first-generation immigrant matriarch towering over the streets of London.

Event Info

Date & Time

November 01 - November 30

Location

Piccadilly Lights, Piccadilly Circus, London, UK
Baas House 11 By Hetain Patel CIRCA LR copy



Manifesting in heroic scale a figure often overlooked by media and advertising, Hetain Patel broadcasts ‘Baa’s House 11’ a poignant new commission for CIRCA showcasing a first-generation immigrant matriarch towering over the streets of London, throughout November.

Presented in collaboration with The Film London Jarman Award, ‘Baa’s House 11’ embodies the spirit of iconoclastic filmmaker and polemical gay activist Derek Jarman. Influenced by his legacy of challenging perceptions, giving a voice to marginalised communities and pushing creative practices forward, The Mayor of London has supported Patel in creating a special trompe-l'oeil 3D experience exclusively for Piccadilly Lights, as part of their ‘Let’s Do London’ campaign.

Exploring themes of immigration and identity on a global stage, ‘Baa’s House 11’ pays homage to Patel’s grandmother, performed by Indian Kathak dancer, Vina Ladwa. Co-opting billboard spaces in five major cities, Patel shows his grandmother looking out from the screen, empowered in everyday labour, whilst surveying passers by watching below. Typically under-represented in such spaces of mass media and advertising, the matriarch challenges audiences around the world to confront the power of such torchbearers of cultural heritage within the migrant community.

“I am interested in a representation of my grandmother occupying this space instead, striking, and powerful in her domestic action.... The invitation to occupy such iconic spaces around the world is huge - physically, artistically, and culturally. Working at this scale is both daunting and thrilling. I can’t wait to share this new commission with audiences in London and beyond.”
Hetain Patel, winner of the 12th Film London Jarman Award

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