The LEGO Group Opens A Really Cool World Immersive and Digital Installation 180

The LEGO® Group presents ‘A Really Cool World’ at Covent Garden

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Discover the ultimate LEGO® experience that’s fun for all the family and explore the world’s largest LEGO® store in Leicester Square, only a short stroll away.

Event Info

Date & Time

December 02 - January 02


Covent Garden, London, UK

Tickets & Prices

Open daily from 10:10am - 7:10pm

Tickets are free but must be booked in advance.

Limited daily availability.

Book Tickets

Looking for the ultimate feel-good festive experience?

Step into an immersive walkthrough for the LEGO® Group’s 2020 Christmas Campaign in Covent Garden, where you can follow a trail of lyrics that sees children reimagine the world in creative scenes as they build, unbuild and rebuild with LEGO® bricks.

Running until 2nd January 2021, it’s a must-see LEGO® experience and only a short walk-away from the world’s largest LEGO® store in Leicester Square, London’s home of entertainment.

FREE family tickets are available throughout December, offering groups of up to six the chance to discover a really cool world. Due to social distancing measures, all visitors to the awesome activation will require a free ticket for entry in a timed slot.

Get ready to see if you can spot a LEGO® princess knight fighting a dragon, a police car chasing crooks, and step quietly past the Star Wars™ AT-AT™ taking a nap mid-crusade.

Plus, don’t forget to click on each marker tag dotted around the walkthrough experience to find out more about each scene, read amazing brick facts about the big builds, and to watch bonus mini adventure videos featuring your favourite LEGO® characters.

What’s more, with the world’s largest LEGO® store situated just a short walk-away in Leicester Square, why not pop-by for even more awesome adventures?

Discover two-floors of LEGO® fun and the biggest selection of exclusive and hard to find LEGO® packs including the classic collection, Batman, Disney, Star Wars, LEGO® City and Creator sets. Whether you’re just visiting, or shopping for your brother, sister, dad, mum or cousin, there’s a great gift for the whole family to enjoy.

Plus, don’t miss the huge LEGO® model of London’s famous clocktower, Big Ben* as you walk through the doors. Towering at an incredible 6.53 metres tall, LEGO® Big Ben has a working clock that’s illuminated at night – just like the real thing. As well as Big Ben, there are loads of other fantastic models to make the heart of every LEGO® fan beat a little faster.

Discover more about the LEGO store in Leicester Square online.

Each ticket will be valid for a group of up to six people from the same household, so guests only need to book one ticket per group of six. If no tickets are available please check back later in case of any cancellations or for any questions email:

*Big Ben is actually the name of the bell that rings at the top of the famous tower. Since 2012, the clocktower itself has been called the Elizabeth Tower in honour of the Queen.

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