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Dressing the part: The West End brands that curated the look of Bond.

Achieve the look of the world's best-dressed spy

Back to Itineries

James Bond is the epitome of cool, the world's best-dressed spy whose swagger prompts swooning and envy in equal measure. Art of London delves into the world of the West End brands collaborating to create that signature Bond look - the perfect blend of effortless sophistication.

Itinerary Info

Good for

Families, friends, fans of James Bond

Getting around

Green Park, Piccadilly Circus and Leicester Square stations

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London's historic thoroughfare Burlington Arcade is home to some of the menswear tailoring brands that have played a huge role in establishing James Bond as the suave, stylish spy known to the world. To celebrate the release of the majorly anticipated film, James Bond: No Time To Die, in cinemas from 30 September, Burlington Arcade has curated a stunning 007 installation in the iconic thoroughfare.

The installation welcomes you into the Arcade with arches atop the grand entrance to the building. A special OMEGA inspired carpet in the same design as the NATO strap that features on the ‘Bond watch’, runs the full-length of the arcade. Timepiece inspired mobiles hang throughout in a subtle nod to OMEGA’s Bond watch and the latest movie title – No Time To Die. As you make your way through the Arcade, you'll find an ode to The Man with the Golden Gun and as your get to the centre of the arcade, explore the opportunity to strike a pose with the showstopping James Bond “gun barrel” in the centre.

Burlington Arcade, 51 Piccadilly, London W1J 0QJ

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N.Peal is one of the longest-standing tenants of Burlington Arcade. Formed in 1936 as a haberdashery store, founder of the luxury knitwear store, Nat Peal, was stationed in the Shetland Islands during the Second World War and discovered this as source for his renowned cashmere. With customers including Sophia Loren, Marilyn Monroe and Princess Grace of Monaco Nat Peal is considered Britain's ‘King of Cashmere’.

Alongside a myriad of high profile customers, N.Peal are also an official James Bond partner. Skyfall, Spectre and No Time To Die are all films that see 007 wearing the N.Peal sweaters. The sweater styles worn by Bond and featured in the films, can be found in the Burlington Arcade store, where you can also learn more about the collaborative process of creating pieces for 007.

N. Peal (Flagship) | 37–39 Burlington Arcade, London W1J 0QD

N. Peal | 217 Piccadilly, St. James's, London W1J 9HW

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In celebration of the 25th James Bond film, No Time To Die, Crockett & James introduces JAMES, a brand new shoe inspired by the world's most famous spy, James Bond.

Proudly partnering with EON productions, the makers of the James Bond films, Crockett & Jones have previously worked with the 007 filmmakers on Skyfall, Spectre and the forthcoming film No Time To Die.

JAMES, the brand new Crockett & Jones shoe is a wholecut Oxford of the highest standard. JAMES is a 007 limited edition, featuring a signature Hand Grade leather sole, presented in limited edition 007 packaging.

Crockett & Jones | 20-21 Burlington Arcade, London W1J 0PP

Crockett & Jones | 92 Jermyn St, St. James's, London SW1Y 6JE

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Daniel Craig's final return to the titular role of James Bond in the 007 franchise, sees Globe-Trotter celebrate the film's release with a new Bond-inspired No Time To Die luggage collection.

Globe-Trotter is the official luggage of James Bond and the brand new No Time To Die luggage range is inspired by the suitcases that feature in the Bond film. The range consists of two 4-wheel cases in a classic Ocean Green with a black leather trim in both carry-on and check-in sizes. In true Bond style, the luggage tag is embossed with the No Time To Die logo to complete the range.

Globe-Trotter | 60-61 Burlington Arcade, 51 Piccadilly, London W1J 0QJ

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Swiss watch brand OMEGA, have created a pop-up residency in Burlington Arcade with the Omega Bond House. The pop-up has been curated in collaboration with the filmmakers who created the James Bond franchise, EON Productions.

On the ground floor, step into a room that has been designed with the look and feel of M's office, showcasing the special edition Omega Seamaster 300M No Time To Die created with input from Daniel Craig himself.

The first floor is for VIP clients, an invite-only exhibition showcasing 25 images of Daniel Craig's tenure as James Bond shot by renowned photographer Greg Williams; with the second floor hosting an exhibition of the watches worn by Bond, plus props from the Bond movies including poker chips, a signed clapper board and Bond's MI6 ID card.

OMEGA BOND HOUSE | Burlington Arcade, 51 Piccadilly, London W1J 0QJ

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Another Bond boutique to launch is the world's first Bollinger 007 Champagne bar. Offering the ultimate James Bond experience in Burlington Arcade, shoppers and guests can indulge in the Champagne during or following a Bond inspired day at Burlington Arcade.

The French Champagne brand this year celebrates the 40th anniversary of a Bollinger partnership with James Bond. In celebration of this long-lasting, momentous partnership, Bollinger has produced a limited edition gift box which features the silhouette of James Bond alongside his Aston Martin DB5, shot by celebrated photographer Greg Williams - in his signature cinematic style.

Bollinger 007 Champagne bar, Burlington Arcade, 51 Piccadilly, London W1J 0QJ


No Time To Die is the first Bond film to be shot with IMAX cameras. IMAX screens are known for their domed shape and their ability to make the audience feel as though they are truly drawn-in to the magic of the cinema to become part of the film. The size of IMAX screens can be up to six times larger than that of a regular cinema screen. Director Cary Fukunaga explains that shooting the 25th Bond film, and final installment featuring Daniel Craig using the IMAX camera was "unparalelled". Fukunaga comments that IMAX allows for a far larger scope and detail when shooting allowing the viewing experience to be "Extra larger than life".

Visitors can view No Time To Die at the home of film and entertainment - Leicester Square. Cineworld Leicester Square houses an IMAX with the 007 film being digitally re-mastered into the image and sound quality of The IMAX Experience® to create a unique cinematic environment allowing moviegoers to experience more of the images with unprecedented crispness and clarity.

Cineworld Leicester Square | 5-6 Leicester Square, London WC2H 7NA

Featured Venues

Bond 007

007 in Burlington Arcade to celebrate the release of No Time To Die


December 04 - November 01

Burlington Arcade, the historic landmark and luxury retail destination in Mayfair, has launched a 007 installation in celebration of the much anticipated release of No Time To Die.

Read more about 007 in Burlington Arcade to celebrate the release of No Time To Die
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Royal Academy of Arts Summer Exhibition


September 22 - January 02

From icons to the up-and-coming: find the art you love from over 1,000 works in the world’s greatest art exhibition.

Read more about Royal Academy of Arts Summer Exhibition
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Scandi Artwork at Aquavit London


December 04

Overseen by the design studio of Swedish-born Martin Brudnizki, Aquavit London showcases celebrated Nordic designers in a laid-back yet sophisticated environment. An exquisite wall-mounted textile, The Green Glass Carpet by Olafur Eliasson, takes centre stage and sits alongside silverware from Georg Jensen, artwork from Andrea Hamilton.

Read more about Scandi Artwork at Aquavit London
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Cineworld Leicester Square


Home to a vast array of film premieres, the Leicester Square Cineworld is London's flagship cinema.

Originally built in the 1800s as the Empire Theatre, it is the UK’s oldest commercial cinema and home of the stars. Located in the heart of Central London, this nine screen cinema is state of the art. Boasting a premium 375-seat Superscreen or giant 721-seat IMAX for a full sight and sound experience and with smaller screens for a more intimate setting.

Read more about Cineworld Leicester Square