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Wonderful ways to make the most of the Augmented Reality Art Gallery

12 of the best things to do along London’s digital art trail

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Get ready to discover a world of new artistic possibilities when augmented reality and art collide, alongside the perfect accompaniment to your tour.

Itinerary Info

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Contemporary art, Renaissance paintings, culture, art-inspired things to do in London, London's best restaurants, things to do in London

Getting around

Close to Charing Cross Road, Leicester Square, Covent Garden, Green Park, Piccadilly Circus, Bond Street, Oxford Street, St James's Park tube stations. Nearby bus routes include 6, 9, 14, 19, 22, 38, N9, N19, N22, N38, N94. Nearby Santander bicycles and bicycle parking available.

Looking for wonderful ways to make the most of the Augmented Reality Art Gallery this summer?

Running from 6th May, the Augmented Reality Art Gallery is a free outdoor public art experience showcasing paintings from London’s leading institutions through an accessible augmented reality app.

Brought to you by Art of London, in partnership with National Gallery, National Portrait Gallery, Royal Academy and broadcast partner Sky Arts, it’s the must-see art experience of the year.

At this challenging time, these institutions come together to display some of their most beloved classic art pieces outdoors in an accessible environment, using augmented reality to present the public with the art gallery of the future.

Follow a trail of Art of London plaques located on walls around London’s West End to uncover paintings from leading art galleries, from the likes of the National Gallery, National Portrait Gallery, Royal Academy of Arts and Sky Arts Portrait Artist of the Year. Download the app here to get started, scan the QR code located near the plaques and discover a fascinating curation of masterpieces that can be enjoyed safely outdoors. Learn more about the Augmented Reality Art Gallery.

Plus, for those looking to make the most of your visit to the West End, discover the ultimate accompaniment to your journey. We’ve picked a selection of wonderful things to do for art addicts or for those craving a bit of culture from the heart of London.

Here’s our quick guide so you can plan the perfect trip.

Enjoy the Joys of Jermyn Street

Pop into Fortnum & Mason on Piccadilly for a spot of retail therapy. Having first opened its doors in 1707, it is among London’s most iconic locations. It is the go-to location for a traditionally British experience. From its afternoon tea to its wonderous Food Hall, there is no shortage of things to enjoy!

When you have picked up your favourite bits, head around the corner to 45 Jermyn Street. Soak up the sunshine on the terrace and enjoy a coffee on one of London’s prettiest streets.

Take a stroll down the street and call into the wonderful, unique shops that Jermyn Street has to offer. Paxton & Whitfield for some of your favourite cheese or Floris for a special scent. Pick up some blooms at Bulbous, the prettiest florist around!

Explore Mayfair’s finest cocktail menu at The Rivoli Bar inside The Ritz London

Perhaps you’re looking to pair your tour of the Augment Reality Art Galley with an exquisite cocktail experience?

Offering a dazzling oasis only a short walk-away from one of the final paintings along the Augmented Reality Gallery trail, The Rivoli Bar inside The Ritz London reflects the luxury and decadence of the art deco movement. Here, tradition is not traded for innovation but rather the two intertwine in every part of each experience. This idealism shapes and inspires their collection of food and drink; combing a rich past with the creative flair of London’s modern bar scene.

The intimate cocktail lounge, where trainers are not permitted, invites guests to sample an exquisite selection of cocktails from the Rivoli Bar Menu. Mixed-up by their friendly bar staff, enjoy a cocktail of your choice or try one of our own delicious creations.

Plus, don’t miss the impressive selection of wines and Champagnes to sample as well as a remarkable menu with meal options ranging from club sandwiches to caviar.

Whatever you decide, prepared to be dazzled by this unrivalled dining experience.

Make a reservation online here. Or, call or email using the following details:

T: +44 (0)20 7493 8181


The Horse: A Sculptural Icon at The Sladmore Gallery

Perhaps you’re viewing the Augmented Reality Art Gallery and are keen to see something IRL?

Don’t miss the free exhibition The Horse: A Sculptural Icon at the Sladmore Gallery,

The horse remains an enduring symbol of power, hope and renewal in sculpture.

Spanning 200 years, the spring exhibition at The Sladmore Gallery affords an opportunity to see how sculptural depictions of the horse have evolved - from the masters of the 19th century to contemporary sculptors practising today.

The Sladmore Gallery
57 Jermyn Street, St James’s,
London, SW1Y 6LX

T: 44 (0) 207 629 1144

The gallery will reopen on Monday 12th April.

Opening Times:

Monday 10-6
Tuesday 10-6
Wednesday 10-6
Thursday 10-6
Friday 10-5
Saturday By Appointment

Lunch at Leicester Square Kitchen

Just a short walk from St Martins Lane, you will find Leicester Square Kitchen. The ideal spot for a bite to eat. Set on London’s most famous square, salute spring with contemporary Mexican and Peruvian small plates and cocktails. Discover dishes such as Josper-Grilled Stone Bass, Charred Wild Mushroom Claypot with ruffle and Black Chilli Broth and Robata-Smoked Paprika Ribs with Mezcal Glaze accompanied by signature cocktails like the Habanero and Guava Margarita and Cacao Rum Old Fashioned.

For reservations, visit here. Or use the following details:

T: +44 (0)20 7666 0902



This June, Outdoor Screens Around The World Unite to Present 'Some Weather' on London’s Iconic Piccadilly Lights.

A new video work by NIKITA GALE a visual artist from Los Angeles, will be unveiled across a network of the world’s most iconic outdoor video screens in London, New York, Seoul and Tokyo this June. The global collaboration, curated by Josef O’Connor, Founder and Artistic Director of CIRCA, an innovative new platform showcasing digital art in the public space, is in partnership with Times Square Arts’ Midnight Moment program in New York, the world’s largest, longest-running digital art exhibition, synchronized over 70 electronic billboards, COEX K-POP Square, the largest LED screen in Korea, and Yunika Vision in Japan.

The four films entitled ‘Heat’, ‘Fog’, ‘Blizzard’, and ‘Rain’ spotlights the creative work of Black women whose voices feature in some of rock music’s most acclaimed recordings. The artist says "The image of these performing figures is obscured and transformed in such a way that they become visual representations of some types of weather: heat, fog, rain, and snow.”

- London: Piccadilly Lights, Europe’s largest screen at 20:21BST
- New York: Times Square across 70+ electronic billboards, at 23:57EST
- Seoul: Coex K-POP Square LED screen at 20:21KST
- Japan: Yunika Vision, Shinjuku at 09:00JST
- Online via the CIRCA.ART website every evening at 20:21BST

For more information on CIRCA, visit here.

Stay at The May Fair

Why not really make the most of your visit to The West End and enjoy an overnight stay in one of London's most fabulous hotels.

The May Fair, A Radisson Collection Hotel is set in the heart of one of the most sought-after addresses in the world. And the ideal location to rest and relax after a full day of enjoying the Augmented Gallery Trail.

Proud to be the Official Hotel to London Fashion Week, The May Fair enjoys some of the largest bedrooms in London, including an iconic collection of suites, world-class food and drink in Mediterranean-inspired restaurant, May Fair Kitchen, a vibrant bar, secluded terrace, stunning event spaces and tranquil spa.

Perfectly located close to Buckingham Palace, Bond Street’s exclusive boutiques and Berkeley Street’s famous restaurants, the hotel is moments from Green Park tube station, providing easy access to Canary Wharf.

The May Fair Hotel, Stratton Street, Mayfair, London, W1J 8LT

T: +44 (0)207 769 4041

Featured Venues

The Ritz Green Park View HERO SHOT

The Ritz London


Located in the heart of London's cultural district, The Ritz London hotel boasts original, ornate Louis XVI interiors, 136 bedrooms and suites overlooking the Royal Green Park and Piccadilly. Serving afternoon tea in the spectacular Palm Court, cocktails in the Rivoli Bar, luxury hotel stays, The Ritz Casino and a cigar shop and sampling lounge.

Read more about The Ritz London
Johnny Stephens Photography 020

Mr Fogg's Tavern


Located on the corner of New Row and St. Martin’s Lane, Mr Fogg’s Tavern lies in the heart of theatre-land. Left by Fogg’s late Aunt Gertrude to her loyal housekeeper Fanny McGee, her home has been transformed into a haven for art-lovers and theatre-folk to enjoy a selection of snacks and delicious tipples.

Read more about Mr Fogg's Tavern

The May Fair Hotel, A Radisson Collection Hotel


The May Fair Hotel is set in the heart of one of the most sought-after addresses in the world. Proud to be the Official Hotel to London Fashion Week, The May Fair enjoys some of the largest bedrooms in London, including an iconic collection of suites, world-class food and drink in Mediterranean-inspired restaurant, May Fair Kitchen, a vibrant bar, secluded terrace, stunning event spaces and tranquil spa.

Read more about The May Fair Hotel, A Radisson Collection Hotel
45 17 08 14 1032

45 Jermyn St.


A destination restaurant in the heart of St James’s. The exquisite dining room and bar brings back the golden age of glamour and service for a contemporary London. Open every day for breakfast, lunch and dinner, they serve an innovative combination of familiar favourites and delicious surprises, across a menu inspired by the season and designed for a global palate.

Read more about 45 Jermyn St.

Fortnum & Mason


Since 1707, Fortnum & Mason has been home to extraordinary food, joy-giving things and unforgettable dining experiences. Situated on Piccadilly, it's the most luxurious department store in the world. Offering full range of luxury signature hampers and gift boxes, sweet and savoury treats, and gifts for every occasion.

Read more about Fortnum & Mason