Brighter Future - Location 3: Irving Street
Situated immediately off Leicester Square, towards the National Portrait Gallery and Covent Garden, Irving Street benefits from significant footfall, particularly from tourists and nearby offices.
The Location
Situated immediately off Leicester Square, towards the National Portrait Gallery and Covent Garden, Irving Street benefits from significant footfall, particularly from tourists and nearby offices. The area is one of London's main focal points for tourists with a significant number of attractions including Casinos, flagship cinemas, theatres and international retailers and restaurant brands.
The Opportunity
There are eye bolts on twelve buildings down the street, from the Cafe Italia and Garfunkle’s to the Bella Italia to Steak and Co along with power supply. These are used annually for Christmas lights and provides an exciting opportunity to display your Brighter Future vision prominently above the busy street. This could take the form of canvases, lighting, lanterns or lightweight sculpts. All pieces will be subject to weight restrictions and wind calculations, so please consider this in your designs - no heavy sculptures! Structural engineers and experts will be consulted in the Ideas Lab and beyond so no need to go into that level of detail yet.
*Subject to relevant permissions.
Plans
Below is a plan of the eye bolts:
