Shopping
If you’re looking for a truly magical experience this season, head down to Fortnum & Mason and step into The Fantastical World of Zebedee Helm.
On the Ground Floor, Zebedee captures the pure joy of entering Fortnum’s with his fantastical maps and characters, inspired by the childhood excitement of visiting the store and discovering its indulgent treats. It's a playful homage to the feeling of wonder that fills the air as you explore.
Up on the First Floor, Zebedee adds his own spin to the classic game of Snakes and Ladders, playfully referencing Fortnum's hidden staircases and the busy behind-the-scenes work that makes this place so special. His design weaves in a Fortnum’s twist, making every turn a fun surprise.
On the Second Floor, Zebedee introduces a Fantastical Garden where vibrant, scented flowers bloom, and Fortnum’s staff appear as buzzing worker bees. This garden reflects the luxurious selection of beauty products on offer, bringing a refreshing and charming touch to the space.
So, if you’re in the mood for something magical, head down to Fortnum & Mason and let Zebedee Helm’s artistry take you on a whimsical adventure. Don’t forget to take in every whimsical detail along the way—you never know what delightful discovery is just around the corner.
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Retail
Since 1707, Fortnum & Mason has been home to extraordinary food, joy-giving things and unforgettable dining experiences. Situated on Piccadilly, it's the most luxurious department store in the world. Offering full range of luxury signature hampers and gift boxes, sweet and savoury treats, and gifts for every occasion.