Olivier Awards launches national “Love Your Local Theatre” campaign
Updates
This year, the Olivier Awards 2026 with Cunard will shine a spotlight on the impact of theatre across the UK with the launch of Love Your Local Theatre, celebrating the vital role local theatres play as incubators of talent, championing creativity, connection and culture in communities beyond London.
From first performances to unforgettable nights out, local theatres are where creativity comes to life. Now it’s your turn to show them some love.
Getting involved is simple: share a photo, video or post about your favourite local theatre on social media using #LoveYourLocalTheatre, and tell us why it matters to you.
Every eligible entry will be entered into a prize draw to win an incredible theatre getaway, including, Two tickets to the Olivier Awards 2026 with Cunard, a two-night stay at The May Fair Hotel and £500 in Theatre Tokens to spend at 300+ theatres nationwide.
Entries close at 11:59pm on Thursday 5 March.
As the Olivier Awards celebrates its 50th anniversary, some of the UK’s biggest theatre stars will also be sharing the local venues that first inspired them. It’s a chance to celebrate the places where talent begins, stories are born, and communities come together.