Zedwell and Picturehouse Launch New West End Partnership

Zedwell Hotels and Picturehouse Cinemas have announced a new partnership that will bring exclusive cinema experiences and hotel offers to visitors, with Leicester Square and Piccadilly Circus at the heart of the collaboration.

Through Zedwell's new Zedwell & More membership programme, guests can access discounted Picturehouse cinema bundles, including a ticket, popcorn and soft drink, at Picturehouse Central and participating cinemas across the UK.

Located within the London Trocadero, just moments from Leicester Square, Picturehouse Central is one of the West End's leading cultural destinations, hosting everything from major film premieres and festivals to special screenings and events.

The partnership also introduces direct internal access between Picturehouse Central and Zedwell Piccadilly Circus, creating a seamless cinema and hotel experience in the heart of London's entertainment district.

The collaboration gives visitors another reason to stay, dine and enjoy world-class culture all in one place.