Considered a founding father of British Science, for his theories on calculus, optics and the laws of gravity and motion. Sir Isaac Newton’s first home in London was here on Jermyn Street on his appointment of 'Master of the Mint'. He was said to have furnished his home with red drapes, red couch, and red hangings.

Situated in the grounds of the famous Christopher Wren St. James's Church, Piccadilly. Find the beautifully colourful Bulbous flower stall with a varied choice of flowers ranging from classic to the unusual. A perfect chance to pick up a beautiful bunch of Bluebells.

Richard Cobden was known as a radical and liberal English politician in the 1800’s. He spoke out strongly in favour of Abraham Lincoln’s views, and feared that the British government would side with the American confederacy.

Painter Richard Dadd’s Blue Plaque was erected in 1977, but historians quickly acknowledged that it in fact was erected on the wrong house, and was subsequently moved in the 1980’s.

Richard Dadd was an English painter in the Victorian era, known for the creation of paintings depicting fairies, supernaturalist scenes, Orientalism and enigmatic genre scenes created in minuscule detail.

The Tom Cribb pub is named after the early 19th century bare-knuckle champion boxer Tom Cribb, who fought between the years of 1805 and 1811, and later became the publican at the site.

In the early 19th century, bare-knuckle boxing was a national obsession, undertaking a number of fights between 1805 and 1812. Cribb offered England, at the time fearful of a defeat at the hands of Napoleon Bonaparte, a symbol of strength and fortitude. Following his retirement from boxing, Tom Cribb became a coal merchant and then a publican at the pub originally called the Union Arms, but which today bears the name Tom Cribb after the boxer himself.

Considered to be one of the leading portrait artists of his time and the first president of The Royal Academy of Arts. Sir Joshua Reynolds played a central role in the founding of an annual exhibition showcasing the artwork of living artists, which is today known as the beloved Royal Academy Summer Exhibition.

Popular legend suggests that The Blue Boy by Thomas Gainsborough may have been painted in order disprove one of Reynolds artistic theories. Reynolds once painted a similar portrait of a boy dressed in a brown and theorised that it would be impossible to make a great painting using blue as the dominant colour. Fellow Royal Academician, Gainsborough fell out with Reynolds for years before seeking reconciliation on his deathbed, writing that he had always “admired and sincerely loved Sir Joshua Reynolds”.

A cabinet-maker in London in the 1700’s, the famed creator of Chippendale furniture. This was the first style of furniture in England named after a cabinetmaker rather than a monarch.

Thomas Chippendale’s workshop remained at the premises in St Martin’s Lane until 1813 when his son, also Thomas Chippendale, was evicted from the site for bankruptcy.

Thomas Gainsborough's 'The Blue Boy' makes a spectacular return to London's West End exactly a century since it was last one display at the National Gallery.

Leicester Square's neighbourhood tavern meets speakeasy gin apothecary has opened its doors in The Londoner. Named after Leicester Square local, Sir Joshua Reynolds the interior is reminiscent of the watering holes that the 18th-century portrait artist and venue's namesake, would have frequented in the area.

The world’s first super-boutique hotel opens its doors. In the heart of the West End, glistening in the corner of Leicester Square, The Londoner has arrived to bring luxury and second-to-none service to the city. 16 floors of luxury and 350 rooms, this urban resort is the perfect place for your next getaway. Breathtaking views, global cuisines, a wellness retreat, ballroom and meeting spaces – this hotel has it all.

Britain's leading cheesemonger, sourcing and maturing exceptional cheeses for over 200 years. The Jermyn Street based cheesemongers hold Royal Warrants of Appointment to Her Majesty The Queen, and HRH The Prince of Wales.

In 2018, Edward Bodenham, Perfumery Director and 9th generation family member of Floris became a proud member of the British Society of Perfumers, founded over 50 years ago, by perfumers, to help gain recognition and status in the fragrance industry.

The London Coliseum is a multi-arts venue that welcomes everyone. With 2,359 seats it is the West End’s largest theatre. Designed by theatrical architect Frank Matcham, it opened in 1904 with the ambition of being the ‘people’s palace of entertainment’. Today the London Coliseum is home to English National Opera (ENO) and stages a wide variety of ENO operas, musicals, ballets and concerts. The theatre also offers guided tours throughout the year.

St Martins Lane London is a dramatic and daring evolution on English luxury. With warm sophistication and a tongue-in-cheek British flair, the hotel brings an air of excitement to Covent Garden.

In the heart of London’s theatre district, the elegant Haymarket Hotel is surrounded by restaurants, bars, and is just next door to the Theatre Royal. Guests can enjoy a swimming pool, gym, and a spa with a range of treatments. Plus, sit back and relax in the Brumus Bar and Restaurant, serving breakfast, lunch, afternoon tea and dinner menus.

Where the Nordic and quintessentially London collide. Aquavit comprises of food designed with a Scandi edge, defined by clean flavours and elegant presentation. This is clean-living, flavoursome food served in interiors that epitomise cutting-edge Scandinavian design.

Located on the corner of New Row and St. Martin’s Lane, Mr Fogg’s Tavern lies in the heart of theatre-land. Left by Fogg’s late Aunt Gertrude to her loyal housekeeper Fanny McGee, her home has been transformed into a haven for art-lovers and theatre-folk to enjoy a selection of snacks and delicious tipples.

Sitting seconds away from Piccadilly Circus, Farzi London is a modern Indian bistro serving cutting edge, avant-garde Indian cuisine with a twist.

For over 75 years Franco’s has consistently provided a friendly, warm, welcoming sanctuary for everybody living, working and visiting St. James’s and Jermyn Street. The quality of food, hospitality and service has meant that Franco’s has remained a firm favourite with so many who return time and time again.